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Fast forward your client engagement with an e-newsletter?

Jan 11, 2015

Does your company market its products and services effectively via email communication? If not, an e-newsletter can help.

In an age where we’re getting constantly bombarded with emails, it’s easy to question the efficacy of ‘yet another email’.  A recent study suggests however, that in spite of this readers do in fact feel an emotional attachment to the e-newsletters they receive1.

A study by the Nielsen Norman Group found that:

“Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them… The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and a company than a website can.”

So emotional attachment aside, what are some of the other advantages of using an e-newsletter to market your business? We’ve outlined some of the perks below:

It saves you time and effort – While at Indepth we’re always more than happy to take care of the whole process for you, once the initial setup is complete you are able to create and send newsletters on your own relatively easily.

Real-time messages – unlike traditional direct mailouts which may take a while to reach clients, e-newsletters are instant. So if you have an important message to let your clients know about such as a promotion for example, you are able get it across almost immediately.

Personalised messages – one of the main advantages of e-newsletters is the ability to personalise them. Most e-newsletter software allows you to tailor the emails by adding customised information such as the recipient’s name allowing you to speak to them directly, thus enhancing the relationship.

More frequent engagement – Another benefit of this medium is that you are able to engage with your consumers more frequently. Unlike other forms of marketing communication, e-newsletters are relatively quick and easy to create and send meaning you are able to connect with your consumers on a more regular basis, ensuring the relationship is kept strong. However, having said that there’s a fine line between keeping the relationship strong and spamming your consumers!

Easy to track engagement – Another great perk of e-newsletters is that most software available allows you to track engagement so you can easily see who opens your emails and which parts or your e-newsletter they found most interesting. This allows you to better tailor your content for maximum effect.

So, if you’re looking for a cost-effective way to increase engagement and strengthen the relationship consumers have with your brand then perhaps it’s time to reconsider utilising an e-newsletter!

1 http://www.verticalresponse.com/blog/7-golden-steps-to-creating-an-effective-email-newsletter/

Other sources: http://emailmarketing.comm100.com/email-marketing-ebook/email-marketing-benefits.aspx

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email info@indepth.com.au
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When you work with Indepth Design, you get more than just great design – you get the kind of high quality, personal service that will ensure you get exactly what you need.

Centrally located in the beautiful suburb of Mt Lawley, we are a boutique design firm offering a complete range of in-house branding, graphic, website and marketing design, as well as marketing and advertising services.

With more than 20 years in the business, we have extensive skills and experience in a wide range of industries, both within Australia and internationally. To find out more about how we can help your business, visit our Services page or contact us today!