Calibre Steel is a new steel manufacturing and supply company which is just launching into the market this year. The value behind Calibre Steel is to bring a new level of competitiveness to the steel market. Thus the brand identity needed to reflect these values. Together with Indepth, the slogan “Independent. Focussed. Better” was created. The logo design reflected these values through the use of a strong colour combination; red and black. The icon developed from the initials “C” and “S”, taken from the full brand name “Calibre Steel”, uses defined edges, alluding to sheet metal (a product in the Calibre Steel range).
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Centrally located in the beautiful suburb of Mt Lawley, we are a boutique design firm offering a complete range of in-house branding, graphic, website and marketing design, as well as marketing and advertising services.
With more than 20 years in the business, we have extensive skills and experience in a wide range of industries, both within Australia and internationally. To find out more about how we can help your business, visit our Services page or contact us today!