There are several indicators that tell us that a brand has had its day!
At the beginning of every year we set ourselves a myriad of new year’s resolutions – ways in which we want to improve ourselves over the coming year. But what about our brands? How are they performing and how much thought have we put into how we could improve them over the coming year?
In order for a brand to be successful in the long term, it has to evolve. One need only look at any of the brand heavyweights around to see how their brands have evolved over time.
Brands are becoming increasingly important in a world where consumers are being bombarded with choice at every turn. Take a walk through the supermarket & for each product that ends up in your basket, many were left on the shelf. In the market for a new phone, new clothes, new shoes?
Your options are endless. So what makes us choose one product or service over another? Essentially it comes down to the brand.
So what exactly is a ‘brand’? They are “mental creations by consumers that help them understand one company/product/service/industry over another in an increasingly competitive world” [source – Brandwatch]. They are the promise of value you’ll receive from a product or service [source – fastcompany.com].
With this in mind, how do we know whether we’re getting the most out of our brand or whether it’s time to set some new year’s brand resolutions?
According to website microarts.com it’s time for a brand refresh when:
In some cases refreshing your brand may not be enough & you may need to completely re-design it, so how do you know whether to merely refresh your brand or go back to the drawing board and completely re-brand?
If you have good brand awareness associated with your current brand, simply modernising the font/symbol or tweaking your tagline may be enough. However, if your logo/tagline no longer accurately reflects anything about what you do it may be time to go back to the drawing board and develop a fresh new brand that better suits your company.
Your brand can be one of your company’s most valuable assets so if you are considering refreshing or re-designing it’s always best to seek professional help.
When you work with Indepth Design, you get more than just great design – you get the kind of high quality, personal service that will ensure you get exactly what you need.
Centrally located in the beautiful suburb of Mt Lawley, we are a boutique design firm offering a complete range of in-house branding, graphic, website and marketing design, as well as marketing and advertising services.
With more than 20 years in the business, we have extensive skills and experience in a wide range of industries, both within Australia and internationally. To find out more about how we can help your business, visit our Services page or contact us today!