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News

Is the Direct Mail Campaign dead?

Apr 20, 2013

According to a recent study, 9 out of 10 people open direct mailers and 32% of people chose this as their preferred mode of contact, more than any other medium. Furthermore, 72% of people who received direct mail made purchases online¹.

We experienced the effectiveness of this medium first hand recently when we did a direct mail campaign for our client Fremantle Packaging Supplies. The results were almost instantaneous with customers walking in with their flyers the day they received them.

In this digital age, a well-planned direct mail campaign gives you the opportunity to reach your market in an innovative way and the ability to send your mailout through the post office means that you can easily advertise to tens of thousands of households and businesses for less than the cost of a stamp.

So if you’re looking for something different for your next marketing campaign it might be worth considering direct mail because it’s definitely not dead!

¹http://visual.ly/direct-mail-statistics-2014

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When you work with Indepth Design, you get more than just great design – you get the kind of high quality, personal service that will ensure you get exactly what you need.

Centrally located in the beautiful suburb of Mt Lawley, we are a boutique design firm offering a complete range of in-house branding, graphic, website and marketing design, as well as marketing and advertising services.

With more than 20 years in the business, we have extensive skills and experience in a wide range of industries, both within Australia and internationally. To find out more about how we can help your business, visit our Services page or contact us today!