To DIY web design or go the custom-design route to produce your site? It’s a big question; one that’s worth mulling over for a while.
Finding savvy ways to save is always a top-list priority for business owners. But, when it comes to your online presence, you might want to double-take on choosing the seemingly cheaper option. After all, it’s your credibility that’s at stake. And, if your outward facing image isn’t polished enough, in the long run this option will actually cost you more.
Many think custom web design is too expensive, so, let’s look at the advantages of hiring a web designer over using your own website template.
Custom Design = Fit For Purpose
Unique design, scalability and company-specific adaptations are some crucial reasons to choose the pros.
When using a template, you’re taking the cookie-cutter approach, which isn’t a great way to stand out from the crowd. Scalability is important if you want to ensure viewers can see and use all features on your site – something sorely lacking when using a template. Custom design also allows the implementation of a unique informational architecture (layout) that’s specifically tailored to your business needs. All outfits are unique – your business isn’t generic, so why create a generic and possibly fault riddled website?
Apart from ending up with the same look as hundreds, if not thousands of other businesses and missing out on customisation, template use also comes with some little-known pitfalls.
Some templates are not created to rank highly on Google in terms of search engine optimisation (SEO). This means that, although you might end up with something that looks pretty, it’s basically not going to get you anywhere if people can’t find it. Antiquated coding is another titanic problem and will result in some features not working across all browsers and devices.
Time Is Money
To maintain and build a website takes time, an important resource that most of us could better use elsewhere. We hope we’ve dispelled the common misconception that free or purchased website templates are somehow more beneficial and economical.
Put your best foot forward and put your confidence in the custom design professionals. Make an enquiry here to get the ball rolling on your super customised, super performing site today.
When you work with Indepth Design, you get more than just great design – you get the kind of high quality, personal service that will ensure you get exactly what you need.
Centrally located in the beautiful suburb of Mt Lawley, we are a boutique design firm offering a complete range of in-house branding, graphic, website and marketing design, as well as marketing and advertising services.
With more than 20 years in the business, we have extensive skills and experience in a wide range of industries, both within Australia and internationally. To find out more about how we can help your business, visit our Services page or contact us today!